Advertising on Google through search, display, and video campaigns can help expand your business reach and attract qualified customers. But where do you start if you’ve never tried to advertise on Google?

A daily budget between $20 to $100 is reasonable for most small businesses to begin Google Ads testing, depending on your industry and campaign goals. However, accurately calculating ideal budgets based on your expected customer lifetime value and niche can help optimize profitability faster.

As a general rule of thumb, a good target ROAS for Google Ads campaigns falls between 200-800%, with most businesses aiming for at least a 300% return on ad spend. However…

Google Ads does not directly help websites rank better in SEO and organic search. Google keeps its organic search algorithm and paid advertising systems completely separate.