Meet Tara Pigott: Inspiring Lessons from a Freelance Graphic Designer
In digital marketing, our greatest lessons often come from challenges rather than smooth sailing. These stumbling blocks shape our expertise, nudging us toward improved strategies and a polished approach to overcoming obstacles. Recently, we had an insightful chat with Tara Pigott, a talented graphic designer who truly exemplifies this principle. Her experiences offer valuable perspectives on turning difficulties into opportunities.
Tara Pigott (Freelance Graphic & Brand Designer)
Getting to Know Tara
Tara's love for her work and her calm demeanor are genuinely inspiring. She recalls a turning point in her career: "I was on the verge of quitting freelancing towards the end of my first year. But suddenly, everything fell into place, and I found myself fully booked for three months straight. This taught me that your next big break could be just around the corner, even when things seem grim."
Tara's adaptability has been crucial, especially when aligning a brand's ethos with its visual design. She managed to create distinct visual identities for different divisions of a multifaceted brand using a diverse color palette, ensuring that each aligned with their unique values and missions.
Tara's experiences have influenced her perspective on the designer's role in representing a brand's mission. "As a designer, you might receive feedback or requests from a client that you know won't serve their brand well," she explains. In such situations, Tara prioritizes the brand over the feedback, demonstrating the importance of asserting your professional judgment.
Tara also acknowledges the influence of her travels on her designs, aiming to avoid an overly Eurocentic style. She encourages us to broaden our horizons and embrace global influences.
Turning Stumbling Blocks into Stepping Stones
The most significant challenges often arise from uncertainty, especially when clients can't pinpoint what they want. This can prolong projects and necessitate juggling multiple tasks simultaneously. Tara's approach? Identify the issue, return to the basics, and start over from there.
Despite the challenges, Tara consistently finds opportunities for growth. As the founder of Metari Design, she has worked with over 25 businesses on their branding and visuals. She’s continuously turning stumbling blocks into stepping stones, all while planning a rebrand for her own company. Tara's commitment to designing a vibrant, visually pleasing world seems unstoppable.
The Lesson Behind The Experiences
Reflecting on our enlightening discussion with Tara, we appreciate the resilience that forms the core of digital marketing. The ability to turn mistakes into opportunities defines us not merely as marketers but as innovators. It's a lesson that Tara embodies and one that we should all aim to adopt.
Tara's experiences aren't limited to the design industry. Whether you're a content creator, social media manager, or data analyst, we all encounter obstacles that demand inventive solutions. It's this common thread—the capacity to adapt during challenging times—that unites us in the digital sphere.
Tara emphasizes the importance of aligning a brand's values with its visual design when working with diverse brands. "Creating a color palette as diverse as the brand itself helps unify several distinct values into a cohesive visual identity," she shares.
The value of effective communication also emerged during our chat. Tara advises, "There are times you need to prioritize the brand over client suggestions that may not serve it well. It takes courage, but explaining why their idea might not work is essential."
Tara's experiences underscore the power of viewing challenges as growth opportunities. Her journey, marked by uncertainty and client expectations, demonstrates how resilience and creativity can turn daunting tasks into achievable goals. This narrative of resilience is something every marketer can learn from.
Tara Pigott, in her understated yet determined manner, illustrates how to transform obstacles into stepping stones. As digital marketers, our journey is one of continuous evolution, and Tara's story inspires us to keep learning, growing, and turning obstacles into opportunities. Though the challenges we face may vary, our ability to overcome them shapes our journey in the dynamic digital world.
Join The Conversation
As we keep learning and improving, we invite you to join these enlightening conversations. Follow us as we dive into the lives and thoughts of those influencing the digital marketing space.
If you're looking for top-tier graphic design services, we encourage you to reach out to Tara. You can also follow her on LinkedIn or Instagram, where she continues to share her thoughts and insights regarding everything, from her latest projects to tips for making your business stand out.
